Uniquely built web sites can create special problems when promoting the search engines. From a basic brochure site to a 3 page corporate site with hundreds of dynamically generated pages, every website has to have certain aspects of the design to get the full effect of an SEO campaign. Here are some points to consider when building or updating your website.
1. The size does matter
The size of a web site can have a huge impact on search engine rankings. Search engines love content, so if you have only a few pages to your site and your competitors have dozens, it is difficult to see a TOP ranking for your site. In some cases it may be difficult to present several pages of information about your business or products, so you may need to think about adding free resources for visitors. It will help in expanding the scope of its web site (which search engines like) as well as keep visitors on your site longer, possibly resulting in more sales.
2. Web-based graphical Sites
While websites that offer visitors a more aesthetically pleasing experience may seem the best option for someone looking for your product, they are the most difficult to optimize. Since search engine robots can not read text in graphics or animation, what they believe may be only a small amount of text. And if we learned anything from point # 1, small amounts of content will not result in the first place. If you really have to offer visitors a place of heavy graphics or Flash * Web, consider creating an HTML-based side of your website is also available for visitors. This site will be much easier to promote in search engines and location of new visitors also have the option to jump to the most beautiful part in search of your site.
* Author Update – In July 2008 Google has updated their algorithm to take advantage of the SWF library search technology, which allows indexing of Flash content for the first time.
3. Dynamic web pages
If most of your website is generated by a large database (eg, a book dealer with large stock is changing minute by minute) you may find that some pages are not indexed by the engines major search. If you look at the URL of these pages can be very long and have characters such as?, #, &,%, OR well, along with large amounts of seemingly random numbers or letters. From these pages are generated automatically by the database as needed, the search engines have a hard time keeping up to date and relevant to search engine users.
To overcome this problem is to provide a map of the site search engine friendly list of all your static pages just to let them know that you have permanent content on your site. If search engines see links to and from these dynamic pages within a good internal linking system, this can also lead to getting the pages indexed. Link popularity of your site may carry more weight in this case also, so if you can not offer much static content as your competition, make sure you have an aggressive link on the fly.
4. Proper use of HTML
There is a little sub-par web design software out there. Word processors usually have a way to create HTML documents that can be easily uploaded to a site via ftp. However, in many cases, the robots code that search engines see is mostly lines and lines of font and position formatting, not relevant content. Web sites written efficiently generally achieve a higher score. Our choice for web design software is Adobe Dreamweaver, as it is an industry standard. It also makes use of CSS (Cascading Style Sheets) a breeze, which can drastically reduce the amount of text formatting in HTML. HTML code manually to design pages is also a good method if you are competent enough.
There are some who think, not too much: Web sites with abnormal amounts of hyperlinks, bold or italic text, improper use of heading, alt, or comment tags can also expect to see a low.
5. Choose a domain name
The golden rule to web development of any kind is to keep your visitors in mind above all else – even search engine optimization. When choosing a domain name, you must choose either the name of your company (if you have a business name of high profile, such as Chapters or Coca-Cola) or a brief description of your products. Domain names can always help with search engine optimization because it is another area of your site that important keywords can appear. Forget long winded domains such as http://www. number one best-rare-used-books-on-earth.com as no one will remember and difficult to print on business cards or advertisements.
If you need to change your domain name for some reason, obviously not want to lose existing classifications. An easy way to do this, and that is currently supported by most search engines is the 301 redirect. It allows you to keep your existing rankings for your old domain name, while forwarding visitors to your new website immediately.
6. The use of frames
Do not use frames. Frames are a thing of the 90s (and the world of the Internet is that millions of years) and not even supported by some search engines. The search engines that are able to index your site through frames will most likely frown upon them. What you are trying to accomplish by using frames can usually be done with the help of PHP includes or CSS (Cascading Style Sheets). Some browsers do not support frames, so there is a danger that some visitors not being able to see your site at all. Markers of individual pages within a frame becomes difficult without dashes being written.
7. Update your information.
Not only outdated information in your organization look bad when read by a visitor, you might as well be missing out on a good rating having no content include new trends in their field. Constantly updated websites and grow their web sites usually experience higher rankings of the sites of stagnation when an industry is experiencing a high rate of growth or change. While the age of a website is considered as part of a search engine algorithm, which is not related to searching for items in the news recently. Consider creating a section of its site devoted to news in your organization, or have a constantly updated blog.
Many websites deficiencies can easily be attributed to designers who just do not keep the user or search engines in mind. Search engine algorithms are quickly improving to try the list of the easiest sites higher, given the popularity of content and links are there to support it. So first, know your target market and make your website work for them before focusing on search engine optimization. If you do (correctly), they will come.
Tags: dynamic web pages, heavy graphics, pleasing experience, search engine rankings, search engine robots